{"id":2,"date":"2017-10-20T12:57:11","date_gmt":"2017-10-20T12:57:11","guid":{"rendered":"http:\/\/alphamedia360.com\/?page_id=2"},"modified":"2023-11-02T18:02:49","modified_gmt":"2023-11-02T18:02:49","slug":"marketing-y-comunicacion-digita-pagina-de-inicio","status":"publish","type":"page","link":"https:\/\/alphamedia360.com\/Home\/","title":{"rendered":"Home"},"content":{"rendered":"

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Branding | WEB | Estrategia<\/span><\/h1>\n

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Trabajamos para que tu marca sea mejor<\/span><\/h1>\n

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Somos profesionales que te ayudaremos a crear y desarrollar tu imagen de empresa posicion\u00e1ndola en la mente de tus potenciales clientes.<\/span><\/h1>\n

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Paul Rand<\/strong><\/h1>\n

[\/et_pb_slide][et_pb_slide heading=\u00bbUn buen dise\u00f1o motiva al espectador a querer saber mas.\u00bb use_bg_overlay=\u00bboff\u00bb use_text_overlay=\u00bboff\u00bb _builder_version=\u00bb3.16″ header_level=\u00bbh1″ header_font=\u00bbGeorgia|500|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb60px\u00bb body_font=\u00bbGeorgia|500|||||||\u00bb background_color=\u00bb#ffffff\u00bb background_image=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/10\/Tablet-e1542296126898.png\u00bb parallax=\u00bbon\u00bb button_on_hover=\u00bbon\u00bb header_font_size_tablet=\u00bb60px\u00bb header_font_size_phone=\u00bb60px\u00bb global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb sticky_transition=\u00bbon\u00bb]<\/p>\n

Alexander Isley<\/strong><\/h1>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22″ background_image=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/nice_snow-2.png\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb1600px\u00bb custom_margin=\u00bb33px|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb1600px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbGeorgia|500|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb79px\u00bb header_font=\u00bbGeorgia|500|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb55px\u00bb header_line_height=\u00bb1.3em\u00bb background_image=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/Elegant_Background-8-e1542300406656.jpg\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

SERVICIOS 360\u00ba A LA MEDIDA DEL CLIENTE<\/span><\/h1>\n

\u00bfQUE ES LO QUE HACEMOS?<\/span><\/h1>\n

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Creaci\u00f3n y Gesti\u00f3n de Marca<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ module_class=\u00bb et_pb_row_fullwidth\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb89%\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb89%\u00bb max_width_tablet=\u00bb80%\u00bb max_width_phone=\u00bb80%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb make_fullwidth=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/Branding.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb3.23″ max_width=\u00bb60%\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb60px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Branding Corporativo<\/b><\/span><\/h1>\n

Cualquier negocio tiene una marca, tanto si forma parte de una estrategia como si no ha sido planificada.<\/strong> La cuesti\u00f3n m\u00e1s cr\u00edtica es si se trata de una buena marca. Y en qu\u00e9 medida contribuye a la estrategia de su negocio.<\/p>\n

El branding<\/em>, enti\u00e9ndase como la gesti\u00f3n de las marcas, se ha convertido en uno de esos t\u00f3picos de los que muchos hablan y muchos menos lo entienden. No importa lo grande que sea tu negocio o el segmento en el que act\u00faes. Puedes estar seguro, eres una marca y si no la gestionas adecuadamente tienes un problema.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/Naming-1.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb4.14.0″ max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia||||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ custom_margin=\u00bb60px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Naming<\/b><\/p>\n

\u00bfQue define un buen Naming?<\/strong><\/p>\n

Varios factores y no solo la originalidad. En primer lugar han de definirse unos valores y atributos de marca que el nombre debe de respetar. Debemos estudiar las caracter\u00edsticas de nuestro p\u00fablico objetivo, y determinar las v\u00edas de comunicaci\u00f3n principales por las cual \u00e9ste tendr\u00e1 sus primeros contactos con la marca.<\/p>\n

Y nunca, jam\u00e1s, debe de llevar a interpretaciones err\u00f3neas o tener significados negativos entre nuestro p\u00fablico objetivo.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/copywriting.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb3.23″ max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb60px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Redacci\u00f3n de Contenidos y Copywriting<\/h1>\n

Aunque hay similitudes, en realidad son muy diferentes. El redactor de contenidos<\/strong> crea y comparte contenido valioso de calidad para atraer y darse a conocer ante su cliente potencial. El objetivo del copywriter<\/strong> es conseguir que el usuario realice una acci\u00f3n en concreto. No es s\u00f3lo que compre un producto o reserve un servicio, puede ser suscribirse a una newsletter, llamar a un n\u00famero de tel\u00e9fono para pedir m\u00e1s informaci\u00f3n\u2026 En la actualidad, la mejor soluci\u00f3n parte de una combinaci\u00f3n de los dos formatos<\/strong>.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/Identidad-Corporativa.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb3.23″ background_image=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/nice_snow-2-e1542300642435.png\u00bb max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb60px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Imagen Corporativa<\/b><\/span><\/span><\/h1>\n

La creaci\u00f3n de una manual de imagen corporativa es importante para seguir unos patrones de dise\u00f1o elementales y no desvirtuar la imagen de marca.<\/p>\n

El formato elegido ser\u00e1 un medio perfecto que har\u00e1 que trasciendan tu negocio, producto o servicio en un soporte que se diferencie y que aporte \u201calgo m\u00e1s\u201d a trav\u00e9s del dise\u00f1o, el formato, la t\u00e9cnica de impresi\u00f3n y los textos de valor<\/strong>. Adem\u00e1s del aspecto visual tambi\u00e9n aportar\u00e1 \u201csensaciones\u201d a trav\u00e9s del tacto y los acabados.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb33px|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bb||||||||\u00bb header_font=\u00bbGeorgia|700|||||||\u00bb header_text_color=\u00bb#006699″ header_font_size=\u00bb40px\u00bb header_2_font=\u00bb||||||||\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||60px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Dise\u00f1o WEB y Posicionamiento de Marca<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ module_class=\u00bb et_pb_row_fullwidth\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb89%\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb89%\u00bb max_width_tablet=\u00bb80%\u00bb max_width_phone=\u00bb80%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb make_fullwidth=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/Web-2.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb3.23″ max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb60px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Dise\u00f1o WEB<\/h1>\n

Porque en cada proyecto de dise\u00f1o Web es importante crear una estrategia que conecte con el perfil del cliente potencial, cuidamos al detalle desde el principio<\/strong>. El dise\u00f1o, la calidad de imagen, colores, equilibrio de formas, tienda online, creaci\u00f3n y gesti\u00f3n de contenidos.<\/p>\n

Es importante que el desarrollo de las p\u00e1ginas web que dise\u00f1amos tengan cierto impacto creativo y de mensaje, adem\u00e1s optimizamos una navegaci\u00f3n sencilla, r\u00e1pida y adaptada a todos los dispositivos (responsive).[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/Optimizacion.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb3.23″ max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ custom_margin=\u00bb60px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Posicionamiento<\/h1>\n

La promoci\u00f3n de un negocio se logra mediante visitas y para alcanzar el nivel de tr\u00e1fico deseado es necesario que la p\u00e1gina web pueda ser localizada f\u00e1cilmente a trav\u00e9s de los buscadores, ya sea v\u00eda posicionamiento en resultados naturales o por medio de anuncios pagados<\/strong> como Google AdWords.<\/p>\n

El posicionamiento es un proceso complejo y costoso, pero una vez alcanzado, los beneficios econ\u00f3micos en promoci\u00f3n y posicionamiento de marcas har\u00e1n que su proyecto se vuelva bastante lucrativo o, al menos, lo suficientemente rentable para este tipo de campa\u00f1as.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/social-networks-2.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb3.23″ max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb60px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Redes Sociales<\/h1>\n

El poder de las redes sociales hoy en d\u00eda es un hecho, pero no es lo mismo gestionar un perfil personal que un perfil de marca<\/strong>. La gesti\u00f3n de las RRSS para empresas debe ser profesional, personalizada y utilizando contenidos originales y de alta calidad orientados a su p\u00fablico objetivo.<\/p>\n

No es necesario estar en todas las redes sociales, estudiamos cuales son m\u00e1s relevantes y adecuadas para tu proyecto y para tus clientes y centramos en ellas todos nuestros esfuerzos.  O si lo prefieres podemos asesorarte y ofrecerte que seas t\u00fa mismo quien las pueda gestionar.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/Social-Media-Marketing.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb4.14.0″ background_image=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/nice_snow-2-e1542300642435.png\u00bb max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb60px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Identidad Corporativa<\/h1>\n

La identidad corporativa de una empresa no es otra cosa que su raz\u00f3n de ser: Qu\u00e9 es, qu\u00e9 hace y c\u00f3mo lo hace<\/strong>. Es la suma de caracter\u00edsticas, valores y creencias con las que una empresa se identifica, y gracias a las cuales, se diferencia del resto de empresas, a lo largo del tiempo.<\/p>\n

En definitiva, la identidad de una empresa es su personalidad, su ADN, su alma, que le hace \u00fanica y diferente a las dem\u00e1s. Es todo lo intangible que nos aporta y ese no s\u00e9 qu\u00e9 por el que nos hacemos fieles consumidores de sus productos.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb33px|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bb||||||||\u00bb header_font=\u00bbGeorgia|700|||||||\u00bb header_text_color=\u00bb#006699″ header_font_size=\u00bb40px\u00bb header_2_font=\u00bb||||||||\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||60px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Estrategia y Desarrollo de Negocio<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ module_class=\u00bb et_pb_row_fullwidth\u00bb _builder_version=\u00bb4.14.0″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb90%\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb90%\u00bb max_width_tablet=\u00bb80%\u00bb max_width_phone=\u00bb80%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb10px|0px|10px|0px|false|false\u00bb hover_enabled=\u00bb0″ make_fullwidth=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb60px||30px||false|false\u00bb sticky_enabled=\u00bb0″ module_alignment=\u00bbcenter\u00bb animation_style=\u00bbzoom\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb 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align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb3.23″ max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/coaching.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb4.14.0″ max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb overflow-x=\u00bbauto\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/Marketing.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bblogotipo imagen-zoom-sombra\u00bb _builder_version=\u00bb3.23″ max_width=\u00bb60%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||20px|\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ module_class=\u00bb et_pb_row_fullwidth\u00bb _builder_version=\u00bb4.14.0″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb89%\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb89%\u00bb max_width_tablet=\u00bb80%\u00bb max_width_phone=\u00bb80%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb10px|0px|10px|0px|false|false\u00bb hover_enabled=\u00bb0″ make_fullwidth=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb sticky_enabled=\u00bb0″][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.14.0″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb0px||||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Estrategia Comercial<\/h1>\n

La Estrategia Comercial<\/strong> es el plan para llevar los productos al mercado y sobrevivir en el tiempo. Sin un plan, f\u00e1cilmente podemos perder el rumbo y perder el negocio.<\/p>\n

Esta Estrategia Comercial es una combinaci\u00f3n de herramientas que le permitir\u00e1n llegar al mercado objetivo que estamos buscando y que se pueden resumir en las \u00ab5 P\u00bb del marketing: Producto, Precio, Publicidad, Plaza<\/strong> (donde vender) y Post-Venta<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.14.0″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bb||||||||\u00bb header_text_color=\u00bb#ec6d5f\u00bb custom_margin=\u00bb0px||||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Marketing<\/b><\/span><\/h1>\n

\u00abMarketing es la ciencia y el arte de explorar, crear y entregar valor para satisfacer las necesidades de un mercado objetivo con lucro. El Marketing identifica necesidades y deseos no realizados. Define, mide y cuantifica el tama\u00f1o del mercado identificado y el lucro potencial\u00bb.<\/b><\/p>\n

Philip Kotler<\/b><\/p>\n

Es decir, el Marketing es una serie de estrategias, t\u00e9cnicas y pr\u00e1cticas que tienen como principal objetivo, agregar valor a las determinadas marcas o productos con el fin de atribuir una importancia mayor para un determinado p\u00fablico objetivo, los consumidores.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.14.0″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb0px||||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Coaching<\/h1>\n

Como entrenamiento personal que optimiza el potencial de las personas<\/strong>, el coaching ayuda a soltar el lastre que muchas veces nos impide afrontar los retos existentes y\/o futuros. Gracias al coaching se superan las situaciones que, en apariencia, conducen a un estancamiento profesional y\/o emocional.<\/p>\n

El coaching abre la perspectiva, ampl\u00eda el horizonte<\/strong>. La constante repetici\u00f3n de un proceso que falla no ayudar\u00e1 a que funcione. S\u00f3lo con el cambio a nuevos procesos y situaciones se conseguir\u00e1n los objetivos propuestos. El coaching ser\u00e1 esa herramienta.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.14.0″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#000000″ header_font=\u00bbGeorgia|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#006699″ text_orientation=\u00bbjustified\u00bb custom_margin=\u00bb0px||||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Comunicaci\u00f3n Global<\/h1>\n

Conjunto de acciones que lleva a cabo una empresa, instituci\u00f3n o profesional independiente, para promover sus productos\/servicios y construir un v\u00ednculo con su p\u00fablico objetivo<\/strong> con la ayuda de las redes sociales y blogs.<\/p>\n

Tu presencia en redes sociales debe tener una raz\u00f3n concreta y estar principalmente orientada a construir y consolidar el v\u00ednculo con tus clientes actuales y\/o clientes potenciales. Los objetivos deben ser:<\/p>\n

    \n
  • Espec\u00edficos.<\/strong><\/li>\n
  • Cuantificables.<\/strong><\/li>\n
  • Realistas.<\/strong><\/li>\n
  • De corto y largo plazo.<\/strong><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22″ background_color=\u00bb#22262e\u00bb background_image=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/nice_snow-2.png\u00bb parallax=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb3.25″ custom_padding=\u00bb0px|0px|0px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#006699″ header_font=\u00bbMontserrat|500|||||||\u00bb header_text_color=\u00bb#006699″ header_font_size=\u00bb50px\u00bb custom_margin=\u00bb33px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    NUESTROS N\u00daMEROS NOS AVALAN.<\/h1>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb27px|0px|0px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbCOMPROMISO\u00bb number=\u00bb100″ admin_label=\u00bbNumber Counter\u00bb _builder_version=\u00bb3.0.98″ title_font=\u00bbMontserrat|500|||||||\u00bb title_text_color=\u00bb#006699″ number_font=\u00bbGeorgia|700|||||||\u00bb number_text_color=\u00bb#815ab4″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbPROFESIONALIDAD\u00bb number=\u00bb100″ admin_label=\u00bbNumber Counter\u00bb _builder_version=\u00bb3.0.98″ title_font=\u00bbMontserrat|500|||||||\u00bb title_text_color=\u00bb#006699″ number_font=\u00bbGeorgia|600|||||||\u00bb number_text_color=\u00bb#2caaca\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbRESOLUTIVIDAD\u00bb number=\u00bb100″ admin_label=\u00bbNumber Counter\u00bb _builder_version=\u00bb3.0.98″ title_font=\u00bbMontserrat|500|||||||\u00bb title_text_color=\u00bb#006699″ number_font=\u00bbGeorgia|600|||||||\u00bb number_text_color=\u00bb#35bbaa\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbEMPAT\u00cdA\u00bb number=\u00bb100″ admin_label=\u00bbNumber Counter\u00bb _builder_version=\u00bb3.0.98″ title_font=\u00bbMontserrat|500|||||||\u00bb title_text_color=\u00bb#006699″ number_font=\u00bbGeorgia|600|||||||\u00bb number_text_color=\u00bb#ef6462″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22″ background_color=\u00bb#ec6d5f\u00bb background_image=\u00bbhttp:\/\/alphamedia360.com\/wp-content\/uploads\/2018\/11\/halftone-yellow-2.png\u00bb custom_padding=\u00bb0px|0px|15px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb3.25″ max_width=\u00bb1300px\u00bb custom_padding=\u00bb|0px|0px|0px\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb1300px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4″ text_font=\u00bbMontserrat|500|||||||\u00bb text_text_color=\u00bb#006699″ header_font=\u00bbMontserrat|500|||||||\u00bb header_text_color=\u00bb#006699″ header_font_size=\u00bb41px\u00bb custom_margin=\u00bb20px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    \u00danete a Nuestra Newsletter<\/span><\/h1>\n

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    <\/h1>\n

    \u00a1HAZ QUE TU MARCA DESTAQUE MEJORANDO TU IMAGEN Y VENDIENDO MAS! <\/span><\/h1>\n

    <\/h1>\n

    NO BUSQUES MAS Y COMIENZA HOY.<\/span><\/h1>\n

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    <\/h1>\n

    \u00bfComencemos con algo nuevo!<\/span><\/h1>\n

    <\/h1>\n

    <\/h1>\n

    Dinos \u00a1HOLA!<\/span><\/h1>\n

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    Branding | WEB | EstrategiaTrabajamos para que tu marca sea mejorSomos profesionales que te ayudaremos a crear y desarrollar tu imagen de empresa posicion\u00e1ndola en la mente de tus potenciales clientes.Paul RandAlexander IsleySERVICIOS 360\u00ba A LA MEDIDA DEL CLIENTE \u00bfQUE ES LO QUE HACEMOS?Creaci\u00f3n y Gesti\u00f3n de MarcaBranding Corporativo Cualquier negocio tiene una marca, tanto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"yoast_head":"\nAlpha Media 360. 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